It displays cars driving along the streets at a relatively fast rate, the rate then slows down and we see a man riding a bike. The short clip then pauses, morphs into black and white and displays the words 'Rider Productions' and fades to black. We created the fast effect by tuning the speed of the visuals to 150% as the man on the bicycle approaches we slowed this down to 75% to give the illusion of slow mo. We then inserted a almost warped sound to fit the introduction of the 'Rider Productions' part of the ident, and finally faded it to black.
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